Appearance in a blog is just as important as its content! Don’t ever be fooled to thinking otherwise. Here are some tips based on various marketing studies:
- If the image is less than 25% of the text screen, do not include in the blog. 73% of readers polled in 2009 thought that small images were pointless and failed to improve the blog post’s appearance.
- If the image is between 25-50% of the text screen, imbed in the text. Alternate between the left and right side of the page for each imbedded image. If you choose not to alternate, 78% of readers polled in 2009 would prefer the images to be imbedded in the right half of the text screen.
- If the image is more than 50% of the text screen, center it and put 1 line of space between the top and bottom of the image. 92% of readers polled in 2009 agreed that a centered image followed by or preceded by unspaced text was visually unappealing.
- Unless the image fills 100% of the text screen, NEVER put an image before or during the first paragraph. In fact, 94% of readers polled in 2009 said that they felt a blog was stunted and visually unappealing when an image less than 90% of the text screen appeared before the author had written their first line.