Anyone can start a blog. Unfortunately, most of those writers fail to continue their work after the first week. I think a lot of people stop writing because they get locked into their view stats. They figure that since no one is reading, why keep writing? Sure you started that blog for yourself, but you hoped that at least someone gave a damn!
Well there’s good news! If you truly want your blog to take off and have consistent traffic, stop treating it like a hobby and start treating it like a business. Consider the following questions:
Why: Why are you writing?
- What will drive you to write today, tomorrow, and 12 months from now?
What: What’s your subject?
- I suggest going with a specific category. If it’s something broad like politics, then what’s your spin? What’s your angle?
Who: Who’s your target audience?
- Write to a single audience! I can’t stress this enough. Blogs that go between 10 year old males and 60 year old females lack the consistency to have returning readers. If you’re a blogger for a municipality, write to the type of people that will come to your events: families, ages 35-60, what are their needs and interests?
Where: Where do you see your blog in 1 month? 6 months? 2 years?
- Plan out your views and set goals.
How: How are you going to reach your goal?
- Your product is your writing, your goal is your answer from the previous question. How do you plan on getting there? Will you be consistently looking for new readers? Will you be advertising your blog on the internet? In real life? Using social networks? Will you be buying ads?
Do your research: Are there other writers writing about my subject? What do they have to say?
- Say you write about food. What are the biggest food blogs on the web? What makes them successful? What could they improve? Where are they getting their readers from? Where are they advertising? Think of them as competitors and pick apart their strategy.
Redundant but another way of thinking about the How question: Think of your sales goals in terms of views.
- In sales you are required to forecast your sales for the month. This is based on the accounts you have been working and that you think you can close. Think of views as the exact same way! Let’s say your goal for the month is 1,500 views. How do you get there?
Answer these questions and you’ll be in better place to create a blog that will succeed in meeting your goals. Best of luck blogging!!!