Tag Archives: fun

Treat your blog like it’s your business.

Anyone can start a blog. Unfortunately, most of those writers fail to continue their work after the first week. I think a lot of people stop writing because they get locked into their view stats. They figure that since no one is reading, why keep writing? Sure you started that blog for yourself, but you hoped that at least someone gave a damn!

Well there’s good news! If you truly want your blog to take off and have consistent traffic, stop treating it like a hobby and start treating it like a business. Consider the following questions:

Why: Why are you writing?

  • What will drive you to write today, tomorrow, and 12 months from now?

What: What’s your subject?

  • I suggest going with a specific category. If it’s something broad like politics, then what’s your spin? What’s your angle?

Who: Who’s your target audience?

  • Write to a single audience! I can’t stress this enough. Blogs that go between 10 year old males and 60 year old females lack the consistency to have returning readers. If you’re a blogger for a municipality, write to the type of people that will come to your events: families, ages 35-60, what are their needs and interests?

Where: Where do you see your blog in 1 month? 6 months? 2 years?

  • Plan out your views and set goals.

How: How are you going to reach your goal?

  • Your product is your writing, your goal is your answer from the previous question. How do you plan on getting there? Will you be consistently looking for new readers? Will you be advertising your blog on the internet? In real life? Using social networks? Will you be buying ads?

Additionally:

Do your research: Are there other writers writing about my subject? What do they have to say?

  • Say you write about food. What are the biggest food blogs on the web? What makes them successful? What could they improve? Where are they getting their readers from? Where are they advertising? Think of them as competitors and pick apart their strategy.

Redundant but another way of thinking about the How question: Think of your sales goals in terms of views.

  • In sales you are required to forecast your sales for the month. This is based on the accounts you have been working and that you think you can close. Think of views as the exact same way! Let’s say your goal for the month is 1,500 views. How do you get there?

Answer these questions and you’ll be in better place to create a blog that will succeed in meeting your goals. Best of luck blogging!!!

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Blogging Quick Tips: When to Post

Based on the blogs that I have run over the years, there are two main times throughout the day that readers stop by. I call it the Rule of 10’s.

10:00 AM EST

and

10:00 PM EST

Are the highest traffic times throughout the day.

Look to schedule your posts to be released one to two hours before these times! You’ll see your views-per-post increase and thus increase the value of your work!

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Blogging Quick Tips: Image Placement

Appearance in a blog is just as important as its content! Don’t ever be fooled to thinking otherwise. Here are some tips based on various marketing studies:

  1. If the image is less than 25% of the text screen, do not include in the blog. 73% of readers polled in 2009 thought that small images were pointless and failed to improve the blog post’s appearance.
  2. If the image is between 25-50% of the text screen, imbed in the text. Alternate between the left and right side of the page for each imbedded image. If you choose not to alternate, 78% of readers polled in 2009 would prefer the images to be imbedded in the right half of the text screen.
  3. If the image is more than 50% of the text screen, center it and put 1 line of space between the top and bottom of the image. 92% of readers polled in 2009 agreed that a centered image followed by or preceded by unspaced text was visually unappealing.
  4. Unless the image fills 100% of the text screen, NEVER put an image before or during the first paragraph. In fact, 94% of readers polled in 2009 said that they felt a blog was stunted and visually unappealing when an image less than 90% of the text screen appeared before the author had written their first line.

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Blog Review: C2 Trading

The first two blogs I have put up were great examples of blogs that were both original and very well done. Let’s take a look at one that isn’t so well done. With this said, the blog just needs minor tweeks to improve its overall rating.

Note: This blog isn’t about personal stories, it’s for a small stock trading and education business.

The link is here. Let’s look at this post. The reason I’m choosing to do this post is simple, it’s on a subject we are all interested in: “How to make money in stocks today!” It’s also their main plug to potential customers. They sell their training programs for considerable amounts. The prices are high because they are trying to sell VALUE. Yet this blog fails to show any sort of value in their product.

There are little things about this post that need to be nitpicked for the sole reason that the author is promising that he’s a stocks guru. “Trust me with your money,” is the angle he is trying to go with. Unfortunately he starts out immediately with a typo…

THis is a recent pic of me…

This is something so small it shouldn’t really matter. But it does because he is charging $997 for their programs! These programs could easily make someone ridiculous amounts of money, I’m not doubting their guarantees. What I am doing  is failing to take them seriously with typos, grammar mistakes, and misspelled words littering their post.

Moving on, the blogger throws up a photo of himself to introduce himself. I’ll give bonus points for this because it takes some confidence in your product to show your face on a blog. So how good is their product? Well the first two stocks they mention, AKRX and IPXL, have done well over the past 3 years. This post is dated 11/23/11, so I’ll keep an eye on this recommendation. However their picks seem to be more of “finds” rather than guru predictions. What I mean by this, is that anyone could look at the following chart and tell that this stock might be worth buying into.

AKRX:

Courtesy of CNBC.com

This graphic makes my second point about why this blog will under-perform: it lacks media content that potential customers and readers would be interested in! Where are the graphics?

The third and final piece to look into improving this blog is that it is too wordy. I view the post as an infomercial for their product. Look at why infomercials succeed: they show their results and are to the point! If I’m a prospect just browsing the internet and came across this, I’d look at the length and lack of shown results and instantly click the back button. A hook needs to be very early on in every single post! They’re selling a product, not just writing personal stories. If the first 2 lines doesn’t have something proving how superior their product is, forget about it!

So to recap:

  1. The blog needs to be edited!
  2. The blog needs more graphics to back up their proven value points!
  3. The blog needs to move their hook to the very beginning of EVERY POST!

Grading:

Appearance: C

Ease to navigate: B

Creativity: C

Grammar: C-

TLC: B+

Overall grade: C

Recommended posts:

How to make money in stocks today!

Happy Thanksgiving & 3 Ways to Predict Future Movements of Stocks!

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Blog Review: Secrets of 7 Scribes

A lot of what I’ll post on here will be representations of good and bad blogs. To start on the right foot, I found one that is really interesting. Seven female writers that compile personal stories and recipes into their own creation. There are several characteristics of this blog that would make me want to return. First, it’s well written. It’s also easy to navigate. Yet most importantly, it’s visually appealing. The authors include common photos from search engines as well as their own uploaded images. The target audience for these women appears to be 30+ year old women that have families. Now I’m a 24 year old single male… so I most likely will not be returning often. Yet if you happen to enjoy Pintrest, then I’d suggest you bookmark their blog!

Grading:

Appearance: B

Ease to navigate: A

Creativity: B

Grammar: A+

TLC: A+

Overall Grade: A-

Posts that are worth your time:

You’ve Got a Friend in Me

Recipe for Success

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