The first two blogs I have put up were great examples of blogs that were both original and very well done. Let’s take a look at one that isn’t so well done. With this said, the blog just needs minor tweeks to improve its overall rating.
Note: This blog isn’t about personal stories, it’s for a small stock trading and education business.
The link is here. Let’s look at this post. The reason I’m choosing to do this post is simple, it’s on a subject we are all interested in: “How to make money in stocks today!” It’s also their main plug to potential customers. They sell their training programs for considerable amounts. The prices are high because they are trying to sell VALUE. Yet this blog fails to show any sort of value in their product.
There are little things about this post that need to be nitpicked for the sole reason that the author is promising that he’s a stocks guru. “Trust me with your money,” is the angle he is trying to go with. Unfortunately he starts out immediately with a typo…
THis is a recent pic of me…
This is something so small it shouldn’t really matter. But it does because he is charging $997 for their programs! These programs could easily make someone ridiculous amounts of money, I’m not doubting their guarantees. What I am doing is failing to take them seriously with typos, grammar mistakes, and misspelled words littering their post.
Moving on, the blogger throws up a photo of himself to introduce himself. I’ll give bonus points for this because it takes some confidence in your product to show your face on a blog. So how good is their product? Well the first two stocks they mention, AKRX and IPXL, have done well over the past 3 years. This post is dated 11/23/11, so I’ll keep an eye on this recommendation. However their picks seem to be more of “finds” rather than guru predictions. What I mean by this, is that anyone could look at the following chart and tell that this stock might be worth buying into.
This graphic makes my second point about why this blog will under-perform: it lacks media content that potential customers and readers would be interested in! Where are the graphics?
The third and final piece to look into improving this blog is that it is too wordy. I view the post as an infomercial for their product. Look at why infomercials succeed: they show their results and are to the point! If I’m a prospect just browsing the internet and came across this, I’d look at the length and lack of shown results and instantly click the back button. A hook needs to be very early on in every single post! They’re selling a product, not just writing personal stories. If the first 2 lines doesn’t have something proving how superior their product is, forget about it!
So to recap:
- The blog needs to be edited!
- The blog needs more graphics to back up their proven value points!
- The blog needs to move their hook to the very beginning of EVERY POST!
Ease to navigate: B
Overall grade: C